Small Site (lite) Audit    100.00

For sites under 50 pages. Includes results for indexing issues, a list of overall technical problems like pages loading speeds, image sizes, etc., information about missing page titles, meta descriptions, image alt text.

Small Site Full Audit      150.00

For sites under 50 pages. Includes results for indexing issues, a list of overall technical problems like pages loading speeds, image sizes, etc., information about missing page titles, meta descriptions, image alt text. Includes the Moz Domain Authority score, along with a list of your sites top performing pages, as well the number of inbound links to your site. Includes analysis of which problems need to be addressed first, and a suggested SEO plan for moving forward.

Med. Site (lite) Audit      150.00

For sites under 200 pages. Includes results for indexing issues, a list of overall technical problems like pages loading speeds, image sizes, etc., information about missing page titles, meta descriptions, image alt text.

Med. Site Full Audit       200.00

For sites under 200 pages. Includes results for indexing issues, a list of overall technical problems like pages loading speeds, image sizes, etc., information about missing page titles, meta descriptions, image alt text. Includes the Moz Domain Authority score, along with a list of your sites top performing pages, as well the number of inbound links to your site. Includes analysis of which problems need to be addressed first, and a suggested SEO plan for moving forward.

Large Site (lite) Audit    200.00

For sites over 200 pages. Includes results for indexing issues, a list of overall technical problems like pages loading speeds, image sizes, etc., information about missing page titles, meta descriptions, image alt text.

Large Site Full Audit    300.00

For sites over 200 pages. Includes results for indexing issues, a list of overall technical problems like pages loading speeds, image sizes, etc., information about missing page titles, meta descriptions, image alt text. Includes the Moz Domain Authority score, along with a list of your sites top performing pages, as well the number of inbound links to your site. Includes analysis of which problems need to be addressed first, and a suggested SEO plan for moving forward.

Bundle with keyword planning for extra savings

Technical Search Engine Optimization (SEO)

Constructing Your Content For Search Engine Optimization
Technical SEO overview

If you wonder why your website isn't ranking higher in Search Engine Results Pages, SERPs, the first thing you'll want to check is your site index. Has the search engine indexed all of the pages on your site, or are there pages not available to the search engines for one reason or another? You'll also want to look at the way your website is running and why. You will also need to check things like Page Titles, Meta Descriptions, and Image Alt Text. These may need to be optimized or updated in order to better tell the Search Engines what your site is all about.  You can check all of these things by conducting a Site Audit, or having someone conduct one for you. This will uncover hidden problems within the structure of your website that may be working against you in search results.

 
Search engines serve the user, your customer

Search engines "work for" the user. Their customer is the person typing queries into the search bar. The user comes to the search engine with a problem or a question, and the search engine is interested in finding them the best solution so that they will return and use that search engine again. The search engine is interested in returning answers that give their user the very best experience possible. That experience includes not only finding the information they are looking for, but also ensuring that their experience on the destination website is a good one. We've all experienced websites that are so incredibly slow that we finally just close them out in frustration. The search engine takes note of that "user behavior" and files away information that "this website didn't seem to offer a good user experience." If your website is running slowly, for whatever reason, the search engines are going to take that into consideration when deciding which website to show the user when answering their questions or solving their problems.  

Site Indexing

You may have the most valuable answers in the world for issue XYZ, but if the search engines haven't indexed your site, and all of the pages on your site, they don't know you exist and can't possibly send customers to you. Checking to be sure your site has been indexed fully, and that the search engines have a current site map for your website, is the first step to healthy SEO. A site audit can give you this valuable information.

 

Technical problems

Issues like JavaScript that makes your page load slowly, or image files that are too large and slow down your load speeds, are things that a site audit can uncover. Once you are aware of these issues, you or your webmaster, can fix these issues rather quickly and may boost your site in SERPs. This is an important step in optimizing your site for SEO.

Page Titles

A site audit will also reveal missing pieces to SEO construct. Your page titles, meta descriptions and image alt text are all things that a site audit can check for you. Page titles tell the search engine, "This is what you'll find on this page." You'd be surprised how many times this critical information is missing altogether, or doesn't give the search engine an accurate label for the page information.

Meta Descriptions

 

Meta descriptions are vital pieces of information for the success of your page. You don't see the meta description when you look at your page, but they tell both the search engine and the search engine user, your customer, what information they can expect to find on your page. When you think about the last time you used a search engine to answer a question or find a product, you'll remember that the search results page showed you page titles and under the page titles a brief description of what you'd find on that page. That brief description you read is the meta description. It's easy to see how important that information is to both the search engine and your potential customer. A site audit can alert you to missing meta descriptions, giving you an opportunity to offer better information to search engines and potential customers.

Image Alt Text

Image alt text is another bit of information that you wouldn't see under normal observation of your web page. This is text that works behind the scenes to tell the search engine what pictures you have on your page and how they work with your content. The purpose of the alt text is to inform page readers that assist the visually impaired about the pictures that are on your page. But it also informs search engines of the same thing. Search engines love to offer up search results with pictures. They know that users, customers, like to click on search results that include images. So having images on your page will help it in search rankings, but only if the alt text is available to inform that search engine that the image is there and what the image is about. You could go through your website, one image at a time, to check for alt text, but a site audit will give you this information in much less time.

Investing In A Site Audit

You can conduct a site audit yourself using tools provided by many online sites. Or, you may prefer to invest in a professional audit that will cover all of these important areas and help form the basis for a comprehensive SEO overhaul for your site. Whether you choose to conduct the audit yourself, or pay someone to do it for you, this is a step that you cannot afford to skip. Investing in creative, unique and valuable on page SEO content is only as strong as the construct around which it is placed. You wouldn't put expensive siding on a cardboard house. Neither should you place great content on a site with shaky SEO construction. Improvements to your technical search engine optimization (SEO) structure may not be as sexy as great content, but it is absolutely vital to great performance in search results.

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